SPAM Is Only Good If It's Fried and On Toast!

SPAM which you DO NOT want to do or have any part of. SPAM is any unsolicited e-mail.
Opt-In (Sometimes you'll also hear Double Opt-In). A term that refers to promotional e-mails that have been requested by the individual receiving them.

Permission-Based Email Marketing which means an individual has signed up or given you or your marketing company permission to send them emails.

Most people do not enjoy receiving communications unless they have asked to receive them or they find the information or offers useful to them in some way. Most of us find it annoying enough to receive forwarded jokes, chain letters, and the like from our friends and family let alone have your email box full of unwanted mailings from people, or companies you know nothing about. Email is only effective if it can provide us with a solution that would solve a problem we may have, or catch our attention with something we want, or need.

So how do you go about creating a compelling response-generating email campaign that will trigger the right clicks to increase your sales? Here are a few tips to help get your started:

Write captivating subject lines that intrigue the readers interested for more.
Offer items or content of real interest and value to the reader.

Use a reputable email management program such as: MyMailList Deluxe To help you create attractive emails and manage your list through templates and management tools.

Building your own list verses buying or renting a list.

If you don't have a newsletter sign-up or at least a way for customers to keep up-to-date with your products and services you're missing a valuable market. You can buy or rent opt-in and permission based email lists from other sources, but this is usually costly, and you'll find these lists can cost you almost as much as snail mail if not more. Building your own email list on the other hand does take time and patience. In the meantime incorporating a snail mail campaign may not be a bad idea and you can drive traffic to your site to help build your email list. Having a product like MyMailList Deluxe can be key in helping you manage both your snail mail campaigns and your email campaigns. Having a tool such as this early on will benefit you in a number of ways, it includes professional design tools and templates. You'll also save over 50% on bulk mail postage by maximizing on postal discounts, even for mailings as small as 200 pieces. Once you have a decent stream of traffic flowing to your site you can expect better results but it is worth it to set up an email newsletter sign-up form right from the get go. With MyMailList Deluxe you can store everyone who signs up to receive your information inside your database, or you can also import list from popular databases to make things easy should you purchase an opt-in list to go along with your own email listings. You'll want to send out your newsletters, specials, and sales at least once a month to help drive customer loyalty. This can increase your traffic and keep the lines of communication going so your customers feel respected. How often you send out an email campaign really depends on your business. For example if you're a restaurant and you have daily specials you may want to send a weekly email that outlines your next weeks daily specials, however if you are a tire store a weekly email could be a bit much for customers. Make sure you always give something of value to the readers. If you keep in mind this one word: RESPECT, when planning your email campaigns you'll have a better success rate.